MILAN — Valentino’s latest sustainability initiative attempts to tackle the carbon footprint of air travel and promote eco-friendly practices when it comes to business travel.
Marking a new step towards the transformation of its economic model and its evolution towards a more responsible company, the Italian luxury house joins the Sustainable Aviation Fuel corporate program promoted by Air France and KLM.
As part of the program, Valentino agrees to estimate its annual fuel consumption and associated carbon dioxide emissions related to its team’s air travel and to determine each year the annual contribution earmarked for the initiative.
In line with the SAF corporate program, the contributions provided by its corporate clients, including Valentino, are channeled into the use of sustainable fuels from used oils, forest residues and remains and other recycled materials.
“We are pleased to partner with Air France and KLM in this important initiative to support the SAF program, whose green transition objectives we fully share and support. As a brand, we are proud to share our collective voice to promote positive change,” said Jacopo Venturini, CEO of Valentino.
“We believe that supporting the research and development of alternative solutions to reduce CO2 emissions is fundamental to continue supporting sustainable fuel production. This partnership adds to our growing commitment to giving back to the territory and the community – a sense of responsibility developed with great attention to every step and action we take in a more conscious direction,” he added.
Both airlines first adopted alternatives to fossil fuels in 2011, reducing emissions by 80%. Committed to reducing their CO2 emissions per passenger and per kilometer by 50% compared to 2005 and reaching the milestone of zero carbon emissions by 2050, they are also gradually renewing their fleets. For example, last September, Air France introduced its latest aircraft with next-generation energy performance that reduces CO2 emissions and noise footprint by 20% and 34%, respectively.
“The production of renewable fuels for aviation is essential to achieve CO2 reduction targets in our sector,” said Stefan Vanovermeir, Managing Director of Air France and KLM East Mediterranean.
“Major companies like Maison Valentino, who fully understand our commitment to the environment and share our same philosophy, ensure that the road ahead is less steep. Through this agreement, we will be able to stimulate faster availability of fuel for large-scale sustainable aviation, with a more competitive price compared to fossil fuels,” he explained.
Sustainability is a key topic for Valentino, which is increasingly tackling environmental issues through initiatives across its various business units.
Last year, the luxury brand pledged to be fur-free from 2022 and alpaca-free from the spring 2022 season; introduces a vintage project exploiting the resale market and the circular economy of fashion; pledged to work with eco-friendly viscose suppliers for 70% of its production and unveiled the Open for a Change sneaker for men and women made from recycled elements.
In 2013, the company joined the Greenpeace Detox Solution Commitment as part of a mission to eliminate all hazardous chemicals from its supply chain and signed Zero Deforestation Commitment projects to help protect waterways and communities. tropical forests.