The Virgin Islands Department of Tourism has taken its marketing messages to Italy in anticipation of welcoming European visitors again in November.
“Italy is part of a select group of international markets on which the territory will strategically focus its marketing activities in the weeks and months to come,” VI Tourism Commissioner Joseph Boschulte said, adding that the the ministry had also identified Canada and Scandinavia as key markets. for the VI
In Milan, the Commissioner and his team met with the main Italian tour operators and media partners, including editors and influencers of consumers and travel professionals. Industry players came from cities such as Bologna, Florence, Genoa, Venice and more to learn more about the territory’s experience, challenges and successes in managing the COVID-19 pandemic and on the state of housing in the territory, including the sharing economy, the villas and marine sectors. .
“The stakeholders we met have truly honored us with their presence, their interest and their confidence in USVI. We are one of the first long-haul destinations to invest by coming to Italy to dialogue with these professionals and remind them that a warm welcome awaits Italian visitors tired by the pandemic, ”said Boschulte.
The tourism team also informed their Italian colleagues about the territory’s travel screening portal, which has been an essential tool to help mitigate the impact of COVID-19 on the territory.
“As restrictions on Europeans wishing to travel to America begin to ease, the US Virgin Islands want to ensure that we remain a top destination in key markets where we already have strong brand recognition. Our efforts in Milan and beyond are part of a comprehensive and concerted effort to attract more international visitors to our shores, ”said Boschulte.
During World Routes 2021, an international conference that brings together decision-makers from the global airline development community, the VI delegation held discussions with airline representatives to explore opportunities to increase international arrivals to the territory. .
“We have had strong air travel performance this spring and summer, but we are not resting on our laurels. We must not only strengthen our domestic routes, but also seek opportunities for international carriers to bring guests to the US Virgin Islands, especially the Big Island of St. Croix, ”said Boschulte.
After concluding their business in Italy, Boschulte and his team plan to travel to Denmark to meet with travel industry stakeholders and members of the American diplomatic community in Copenhagen.