United Airlines will offer free spritz cocktails on select flights to Italy this summer.
Spritz Society’s award-winning premium sparkling cocktails will be available on United’s seasonal flights between Chicago and Milan from Friday, May 6 through August 6, and on United’s summer flights between Newark and Rome from May 26 through August 26.
Travelers will also be able to purchase Spritz Society cocktails for $2 at United Club locations at O’Hare International Airport (May 6-June 6) and Newark Liberty International Airport (May 26-June 26) . The Spritz Society Grapefruit flavor will be available on board both routes and Grapefruit and Blood Orange will be available at United Club airports.
“Spritz cocktails have become synonymous with summer and offer a taste of Europe. Given the origin of the drink, we thought what better place to serve them than on board our flights to the Italy,” Luc Bondar, United Vice President of Marketing & Loyalty and President of MileagePlus, said in a statement. “Our customers will love everything about these festive cocktails, especially the taste – one of the reasons we chose Spritz Society is their focus on quality, natural ingredients.”
Spritz drinks originated in the Veneto region of Italy in the late 1800s and have seen a spike in demand in recent years, with United pointing out that the Distilled Spirits Council of the United States has reported an increase in sales of Spritz. 42.3% year-over-year for premixes. cocktails.