Revival of tourism in Italy: emerging post-pandemic hope


The Tourist Consortium of Maratea in the Basilicata region in southern Italy was made up of local authorities and parliamentarians of Lucanian origin, as well as the national and international press, with the extraordinary remote participation of the Minister of Tourism Massimo Garavaglia. They all gathered at the Hotel Villa del Mare to present the program of the tourist season and the relaunch of Italy Tourism of the destination for the year 2021.

  1. After the pandemic, Italy Tourism is relaunching its tourist destinations and its development projects for the rest of the year.
  2. Italy being in a white zone, tourism may resume earlier than expected.
  3. The implementation of the Green Pass will also boost this tourist movement.

“Tourism in Italy will pick up early, contributing to a partial recovery in the economy. They have organized the city of Maratea in all technical and receptive aspects to welcome the tourism which will soon return thanks to the pandemic truce of Italy in the white zone and the introduction of the Green Pass ”, declared the Italian Minister of Tourism, Massimo Garavaglia.

Tourism in Basilicata: 4.5 million to revive

PARTI is an acronym that translates to “Action Plan for the Revival of Tourism in Basilicata”. This plan amounts to 4.5 million euros and includes initiatives for the rapid implementation of activities to end the tourist crisis. It is necessary to improve the territorial offer and strengthen the positioning of the destination Basilicata on the national and international market.

The plan illustrated by the regional advisor for production activities, Francesco Cuffaro, intends to update the offer with aggregation projects including the creation of networks of operators in the fields of art, culture, marriage, luxury, family, outdoor, beach and mountain resorts, attractions, workshops and activities, as well as new segments.

Senators support the revival of Italian tourism.
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Revival of tourism in Italy: emerging post-pandemic hope 5

Suggestions from Senators

Senator Lomuti’s revitalization proposals focus on supporting SMEs [small- and medium-sized enterprises] in addition to the tourist attraction strategies of the city of Maratea, extended to the region of Basilicata. To underline the quality of the infrastructures, the high quality of the welcome offered by Maratea and the beauty of the Basilicata region will be in the spotlight.

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