In its very first acquisition, Red Savannah, the award-winning UK-based travel company offering unparalleled private villa experiences and tailor-made trips around the world, acquired Homebase Abroad, a specialist in villa rentals from exclusively Italian luxury, headquartered in Marblehead. , MY.
The deal expands both Red Savannah’s US customer network and its portfolio of luxury villas at bella Italia, which attracted 5.6 million US visitors in 2019, making the US its second largest tourism market behind l ‘Germany.
âWe are very excited about this acquisition, which offers superb new villa options in Italy to our clients, and a significantly expanded portfolio of luxury villas and personalized vacations to Homebase Abroad clients,â said George Morgan- Grenville, CEO and founder of Red Savannah, in a press release.
Founded in 1995, Homebase Abroad will continue to oversee all villa vacations booked for 2021. As of January 2022, all of its bookings will shift to Red Savannah. Mara Solomon, founder and director of the company, will remain closely involved as an ambassador for Red Savannah.
âOur clients will benefit from Red Savannah’s expertise not only in Italy, but in the world’s most desirable villa destinations, especially now that villa travel has become an ideal vacation format,â Solomon said in a statement. Press.
The United States is currently Red Savannah’s second largest market, accounting for 45% of its business. Much of its growth in recent years has been in the luxury villa industry in Europe. Villa del Monte, an artfully renovated country house surrounded by vineyards in the emerald hills of Chianti, Tuscany, exemplifies the quality of its burgeoning Italian portfolio. In the south of France, Red Savannah’s wide range of exceptional properties include the dazzling 18-bedroom Chateau Margui, which is part of the personal property portfolio of film producer George Lucas, as well as the charming Villa Malvan in Vence, accessible on foot. of the famous Chapel of the Rosary of Matisse.
In popular island destinations like Ibiza, Red Savannah’s latest offerings include a trio of ultrachic villas – Villa Josep, Can Bonita, and Villa Xi – that can be rented individually or together to accommodate up to 44 people. Its properties in the sought-after northeast corner of Corfu, Greece include Villa Kerasia, which overlooks one of the island’s best beaches, surrounded by waterfront tavernas facing the Ionian Sea. Red Savannah has also increased its collection of luxury gulets and yachts in the Mediterranean, with additions in summer 2021 in Croatia and Montenegro.
For more information, visit redsavannah.com.