Prime Minister says UK is one of Europe’s most open countries and ready for an international tourism boom

  • 2022 will be a successful year for the nation, with Her Majesty The Queen’s Platinum Jubilee, Birmingham 2022 Commonwealth Games and Unboxed: Creativity in the UK
  • Prime Minister’s rallying cry comes as VisitBritain launches £10million campaign to encourage international tourists to visit

Prime Minister Boris Johnson is today calling on international tourists to visit the UK and enjoy the sights and sounds of one of Europe’s most open countries.

As testing and quarantine restrictions end for fully vaccinated visitors, the UK is ready to welcome visitors from around the world for a blockbuster year of events showcasing the breadth of culture, creativity and innovation on offer, including Her Majesty The Queen’s Platinum Jubilee, Birmingham Commonwealth Games 2022 and Unboxed: Creativity UK.

It comes ahead of a new £10million international marketing campaign from VisitBritain targeting the UK’s most valuable visitor markets, namely Europe and the US, which will launch in February.

Prime Minister Boris Johnson said:

Thanks to the phenomenal success of our reminder campaign and the extraordinary efforts of the public, the UK is officially one of the most open countries in Europe and ready to welcome visitors from all over the world.

The UK is home to thousands of world-class attractions, unbeatable hospitality and incredible history and culture. 2022 also promises a host of must-see events – from Her Majesty’s Jubilee to the Commonwealth Games.

Now is the perfect time to book a trip and enjoy the best the UK has to offer.

Culture Secretary Nadine Dorries said:

There is huge pent-up demand for international tourists to visit the UK and my message is clear: our brilliant tourism, hospitality and leisure businesses are ready and waiting to welcome people back.

2022 is set to be a blockbuster year with an unmissable opportunity to see world-class sport at the Commonwealth Games, culture and creativity through Unboxed events and royal pageantry as we mark 70 years of reign of the Queen.

Transport Secretary Grant Shapps said:

We made the right calls at the right time and through our deployment of vaccines and reminders, it is paying off – allowing us to safely remove nearly all COVID-19 related travel restrictions for vaccinated travellers.

We already have one of the most open economies in Europe with the fewest restrictions, and thanks to these changes we now have a travel industry to match.

This latest step in our full, stable and safe return to international travel is a major boost for UK tourism, freeing Britain up ahead of the crucial mid-term and spring break period.

VisitBritain’s multimillion-pound campaign will highlight cities across the UK, including London, Edinburgh and Cardiff, which have been hit hard by a lack of international visitors.

It will encourage visitors to see a different side of Britain by promoting exciting new experiences such as kayaking on London’s iconic River Thames, Edinburgh’s famous Fringe festival and tasting some of the world’s finest gins at the Cardiff distillery.

VisitBritain CEO Sally Balcombe said:

We know there is pent-up demand for travel and our priority is to rebuild demand for Britain and visitor spending as quickly as possible, competing hard with international visitors who contribute billions to our economy.

Along with messages of welcome and reassurance, we shine a spotlight on our vibrant and diverse cities. Telling the stories of our renowned heritage with a modern twist, our buzzing contemporary culture and innovative food scene, we show that Britain is full of fresh and exciting experiences to come and see today.

This year’s landmark events, designed to attract global tourism, also present exciting and timely opportunities to showcase unique experiences that visitors can only enjoy here, and to promote our hospitality and creativity to the world.

VisitBritain’s campaign will build on the government’s ambitious Tourism Recovery Plan released in June 2021, which aims to bring domestic and international tourism back to pre-pandemic levels a year faster than independent forecasts predicted .

The government has backed tourism, hospitality and leisure organizations during the pandemic with over £37billion in funding and support.

This includes continued VAT reduction, holidays and 100% relief from corporate rates for leisure, retail and hospitality businesses which have saved thousands of jobs and prevented many closures of companies. The Coronavirus Job Retention Scheme at its peak supported 87% of hospitality and entertainment businesses and a UK-wide VAT reduction for the tourism sectors from 20% to 5% was in place until in September 2021. It will remain at 12.5% ​​until the end of March 2022 to provide continued support to businesses.


Notes to editors:

The VisitBritain campaign goes live in key European markets of Germany, France, Italy, Spain and the Netherlands the week of February 14 and launches in the US on February 10. February.

The plans for Her Majesty The Queen’s Platinum Jubilee are as follows:

Thursday, June 2

  • The Queen’s Birthday Parade (Trooping the Colour): Over 1,400 parading soldiers, 200 horses and 400 musicians will come together in the traditional parade to mark the Queen’s official birthday, which usually takes place on the second Saturday in June.
  • Platinum Jubilee Beacons: The UK’s long tradition of celebrating royal jubilees, weddings and coronations with the lighting of beacons will continue to mark the Platinum Jubilee. Beacons will be lit across the UK, Channel Islands, Isle of Man and UK Overseas Territories. For the first time, beacons will also be lit in each of the Commonwealth capitals to celebrate the Queen’s Platinum Jubilee.

Friday, June 3

  • Service of Thanksgiving: A Service of Thanksgiving for the Queen’s Reign will be held at St. Paul’s Cathedral.

Saturday June 4

  • The Derby at Epsom Downs: Her Majesty The Queen, accompanied by members of the Royal Family, will attend the Derby at Epsom Downs.
  • Platinum Party at the Palace: The BBC will host and broadcast a special concert live from Buckingham Palace which will bring together some of the world’s biggest entertainment stars to celebrate the most meaningful and joyous moments of the Queen’s seven-decade reign .

Sunday June 5

  • The Big Jubilee Lunch: Every year since the idea began in 2009, The Big Lunch has encouraged communities to celebrate their connections and get to know each other better, coming together in the spirit of fun and friendship. In 2022, The Big Lunch will bring Jubilee celebrations to the heart of every community.
  • The Platinum Jubilee Competition: A competition involving over 5,000 people from across the UK and Commonwealth will take place against the backdrop of Buckingham Palace and the surrounding streets. It will combine street arts, theatre, music, circus, carnival and costume and celebrate the service of Her Majesty’s reign, while honoring the collective service of people and communities across the country.

Birmingham 2022 Commonwealth Games

The Birmingham 2022 Commonwealth Games will take place from July 28 to August 8, 2022 and will be the biggest ever sporting and cultural event in the city with thousands of world-class athletes and over one million spectators. Home to over 187 nationalities, Birmingham 2022 will be a home Games for all nations.

Backed by £778million in public funding, Birmingham 2022 will deliver 11 days of incredible sport. Alongside the sports programme, the Games will be accompanied by a six-month cultural festival and the Queen’s Baton Relay will travel across the Commonwealth and the UK before arriving in Birmingham for the Opening Ceremony. A £24 million trade and tourism program will transform the excitement and interest generated by the Games into increased business, tourism and investment opportunities for the West Midlands, promoting the region and the UK in the world.

UNBOXED: Creativity in the UK

Unboxed: Creativity in the UK – a unique celebration of our world-leading creativity which runs from March to October. Building on a government investment of £120m, Unboxed will lift the veil on 10 very different creative projects shaped by some of the brightest minds in science, technology, engineering, arts and maths . Millions of people across the UK are invited to watch, experience and take part in an extraordinary series of events, installations and activities across England, Northern Ireland, Scotland and the Wales – as well as online, which will bring people together and showcase UK creativity globally. .

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