- Delta describes the deal as a “significant investment”
- The airline joins a growing sponsorship portfolio that also includes Nike, Mastercard and Budweiser
The National Women’s Soccer League (NWSL) has named Delta Air Lines as its first-ever airline and travel partner.
Financial terms of the multi-year deal were not disclosed, but Molly Battin, senior vice president of global brand marketing at Delta, called the company’s investment “meaningful.”
The partnership includes fan engagement events and co-branding opportunities, while the Delta will also collaborate with the American Football League on women’s empowerment programs and diversity, equity and inclusion initiatives.
“We are excited about the opportunity to work alongside the league to create meaningful and empowering programs that support athletes and reach the communities where they play,” Battin said in a statement.
The deal is Delta’s first major sponsorship of a women’s professional league and its first national league-wide deal.
Delta joins a growing list of NWSL sponsors that also includes Budweiser, Mastercard, Nike and Verizon, as well as Ally Financial, Deloitte, Nationwide and Voyager.
The airline has other significant investments in sports, including as the official airline of Team USA for the Olympic Games in Paris 2024, Milan Cortina 2026 and Los Angeles 2028.
The company has also entered into agreements with several North American men’s major league teams.