MOTO GUZZI PRESENTS THE UNIQUE FUTURIST PROJECT FOR ITS NEW FACTORY AND MUSEUM IN MANDELLO
A LOCATION WITH SPACES OPEN TO THE USE OF THE PUBLIC. A MEETING PLACE FOR THE COMMUNITY, BASED ON CULTURE, DESIGN AND MECHANICS, WITH A STRONG GREEN CENTER TOWARDS CONTEMPORARY TRENDS. AN EXAMPLE OF TECHNOLOGICAL DEVELOPMENT FOR THE BEST MOTORCYCLES IN ITALY
THE NEW FACTORY WILL BE A FOCUS FOR GUZZI BIKERS AND FOR YOUNG PEOPLE AND INTERNATIONAL TOURISTS INTERESTED IN THE AMAZING UNIQUE FEATURES OF ITS PRODUCTS
THE REDEVELOPMENT, DESIGNED BY ARCHITECT GREG LYNN, TAKES INSPIRATION FROM ADVANCED AMERICAN INDUSTRIAL DESIGN PROJECTS. THE PIAGGIO GROUP INTENDS TO CREATE THE MOTO GUZZI BRAND AS AN EXAMPLE NOT ONLY OF MECHANICAL INTEGRATION BUT ALSO OF MODERN DESIGN
THE DEVELOPMENT LINES OF THE PROJECT EMBRACE MODERNITY AND THE FUTURE TO ADAPT TO CHANGING TIMES
THE MOTO GUZZI COMMUNITY MERGERS WITH THE NEW MOTO V100 MANDELLO, DISPLAYED AS AN EXCLUSIVE PREVIEW DURING THE EVENT. STUNNING LINES, STATE-OF-THE-ART ENGINE AND STATE-OF-THE-ART TECHNOLOGIES INTRODUCE THE MOTO GUZZI BRAND FOR THE NEXT HUNDRED YEARS
Mandello del Lario, September 10, 2021 – “On the road to 2121: the next 100 years of Moto Guzzi”. Today took place the presentation in Mandello del Lario of the great project of preservation and restructuring of the industrial site where, for exactly a century, every Eagle brand motorcycle has been produced.
Commissioned by world-renowned American architect and designer Greg Lynn, the redevelopment will involve the entire site. Unique in its kind and in its style, it is a futuristic project: a place with open spaces for the use of the public, a meeting place for the community, based on culture, design and mechanics , with a strong green orientation in line with contemporary trends.
Constant attention to environmental sustainability and efficient use of resources. The new buildings will use the existing structures, with materials chosen with particular attention to the efficient management of energy, thanks to photovoltaic systems and eco-sustainable materials.
The site will be a focal point for Guzzi bikers and for young people and international tourists interested in the unique and amazing characteristics of its motorcycles.
The expansion of the plant’s production capacity, to meet the constant growth in demand, will be part of a whole new approach to the development of Mandello.
In addition to the new factory, the project will create new conference rooms to host internal and external events, as well as a hotel and restaurant for a full range of facilities to welcome visitors from all over the world.
The works will begin at the end of 2021 and will be completed in the first half of 2025.
The new Moto Guzzi V100 Mandello was presented at the event, as an exclusive world preview. The motorcycle’s breathtaking lines, state-of-the-art engine and cutting-edge technologies present the Moto Guzzi brand for the next hundred years.
The official presentation of the new motorcycle will take place on November 23, 2021 at the EICMA International Motorcycle Show in Milan.