Marriott International signs agreement with Progetto Majestic Srl to launch first W hotel in Tuscany

Florence, Italy, September 20, 2021 / PRNewswire / – Marriott International today announced that it has signed an agreement with Progetto Majestic Srl to bring the W Hotels Worldwide brand to the iconic Tuscan town of Florence. Scheduled to welcome its first guests in 2023, West Florence is fast becoming a bustling centerpiece in the heart of the artistic city alongside the Ponte Vecchio and the Duomo.

Florence is famous for its passion for culture and style, and therefore a perfect destination for the W Hotels brand,” noted Candice D’Cruz, Vice-president – Luxury brands, Europe, Middle East & Africa, Marriott International. “With its energetic spaces, bold design, innovative programming and iconic Which / Whenever® service, West Florence will add its distinct vision of modern and social luxury to the city’s hotel scene. “

Located a few steps from that of Florence world famous art, thriving food scene and famous shopping destination Via de’Tornabuoni, West Florence is well located to bring guests the best of the city at their doorstep. The hotel should have 120 rooms, including 20 suites. The Extreme WOW Suite, the W version of the Presidential Suite, will offer ample living space and a private terrace with stunning views of the Duomo and Santa Maria Novella Church. Adding rare and highly sought after indoor and outdoor living spaces, the ground floor, which will house the W Lounge and Living Room, will blend harmoniously around a partially covered central courtyard.

“We are very happy to have signed this luxury lifestyle hotel which will be a highlight in the city of Florence. The building itself is a historic landmark being the first of only two modern structures built in its time, making the trendy W Hotels brand the perfect match. W Hotels embrace the history of each location while adding an unexpected and stimulating experience that will make this hotel a glamorous and socially oriented new destination, ” noted Roberto Puccini, CEO, PROGETTO MAJESTIC SRL

Florence is a dynamic and impressive city and we are delighted to collaborate with Progetto Majestic Srl to bring W Hotels to the city“said Gianleo Bosticco, Senior Director, Italy Development, Marriott International.”This key signature underlines the growth of our luxury portfolio through Italy and impressive demand for the W brand. “

Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to debut in Italy with the opening of West of Rome this autumn.

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About W hotels

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has revolutionized and redefined the hospitality world for more than two decades. A pioneer around the world, with nearly 60 hotels, W defies expectations and breaks the standards of traditional luxury wherever the iconic W brand arises. With a mission to fuel guests’ thirst for life, W ignites a desire obsessive about imbibing it, living it and repeating it. The brand’s provocative design, iconic What / Whenever service and lively lounges create an experience often copied but never equaled. Innovative, inspiring and contagious, the brand’s boosted energy celebrates the endless appetite of customers to discover new arrivals / next destinations in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, Marriott International’s global travel program. The program offers members an extraordinary portfolio of global brands, exclusive experiences at Marriott Bonvoy Moments, and unparalleled benefits, including free nights and recognition of Elite status. To register for free or for more information about the program, visit

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, United States, and encompasses a portfolio of more than 7,800 properties under 30 major brands in 138 countries and territories. Marriott operates and franchises hotels and licenses owned vacation resorts around the world. The company offers Marriott Bonvoy ™, its award-winning travel program. For more information, please visit our website at, and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl ​​on Twitter and Instagram.

SOURCE Marriott International, Inc.

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