‘Like No Other’: New Tourism Campaign Launched to Attract Travelers to WA


Western Australia may not open its doors to the rest of the country – and the world – until February 5 of the year, but that hasn’t stopped the state government from starting its campaign early. tourism recruitment.

It’s been almost two years since the state allowed free movement across its borders.

Watch the ad campaign in the video player above

Now he’s launched a new ad campaign to remind the rest of the world that he exists.

Called “Western Australia – unlike any other,” the campaign, announced on Wednesday, aims to attract international tourists, students, migrant workers and investors to the state.

The key element of the campaign? WA is a safe place to visit, with a strong economy, many urban and regional attractions, and great natural beauty.

The tourism campaign says that WA is “like no other”. Credit: Government WA

“Our wealth in beauty and natural resources is so vast that there is always something new to discover,” says the salesperson.

“A feeling of connection runs through us.

“From Perth – one of the safest and most enjoyable cities in the world – to our welcoming and charming regional communities.

“We are fortunate to enjoy the lifestyle that most people only dream of.

“No matter what you know about Western Australia, there are a lot of new opportunities to be discovered.”

An image of the tourist countryside.
An image of the tourist countryside. Credit: Government WA

The international video campaign includes footage of Cable Beach in Broome, the Kimberley Waterfalls, Indigenous rock art, sports crowds at Optus Stadium and Elizabeth Quay illuminated at night.

On a new website, likenoother.wa.gov.au, other videos target potential migrants, describing WA as “the most affordable capital in the country to buy a house.”

The website even includes links to job postings available on Seek.

The Washington state government is investing $ 65 million in its tourism marketing strategy through its larger, $ 186 million ReconnectWA program.

The ad campaign features images of crowds at Optus Stadium.
The ad campaign features images of crowds at Optus Stadium. Credit: Government WA

“Western Australia is secure, stable and strong, and we look forward to welcoming the world back to our shores,” said Prime Minister Mark McGowan.

“We are proud of what we have accomplished together to make Western Australia one of the most attractive places to live, work, study and visit.”

Perth-Rome direct

The campaign was launched on the same day that Qantas announced its first direct Perth-Rome flights, starting in mid-2022.

From June 22, the national carrier will operate the only direct service between Australia and mainland Europe, operating three round-trip Sydney-Perth-Rome flights per week to meet demand during peak season.

The flight is expected to cut the current fastest journey time to Rome by more than three hours, using the Boeing 787 Dreamliner.

In a statement, Qantas Group CEO Alan Joyce said strong travel demand since the borders reopened had given the airline the confidence to explore new destinations.

“We have seen incredible demand on our direct service from Perth to London and on our new services to Delhi from Melbourne and Sydney,” he said.

“These are exciting destinations and there is strong evidence that the pandemic makes nonstop flights between Australia and the rest of the world even more desirable as we learn to live with the virus and its variants.”

Qantas will also partner with Tourism Western Australia to boost inbound tourism and promote Perth as a stopover for those traveling from the east coast.

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