WHY IT RATES: InterContinental, the world’s first and largest luxury hotel brand, commemorates its 75th anniversary with celebratory cocktails and a range of special InterContinental Diamond Stay Packages, which deliver unique and carefully curated luxury moments at various hotels InterContinental around the world. – Laurie Baratti, Associate Editor of TravelPulse
InterContinental Hotels & Resorts has become synonymous with bold exploration, travel and cultural discovery, having pioneered luxury travel to emerging and beloved destinations for the past 75 years. This year, as the brand celebrates its diamond anniversary, it invites its customers to celebrate the joy of travel and rediscover InterContinental hotels and resorts around the world.
By April 2022, guests can enjoy an exciting range of limited-time offers, from sparkling birthday cocktails to exhilarating stay experiences. As part of the 75th anniversary initiative and IHG’s Journey to Tomorrow pledge, InterContinental Hotels & Resorts will also donate $ 75,000 to Water.org, helping 15,000 people access water drinking water thanks to sustainable projects, managed and managed locally.
Sip, stay and celebrate in style
The anniversary celebration cocktail, named âInterContinental75â, will be served at over 130 InterContinental hotels and resorts. A reimagining of the beloved classic cocktail, French 75, the InterContinental75 comes to life through a global partnership with two other pioneering brands – Piper-Heidsieck Champagne, founded in 1785 and winner of the 2021 award for ‘Best Champagne House in the World And The Botanist Islay Dry Gin, handcrafted from plants picked on the Isle of Islay. An alternative but equally festive version will also be made using Seedlip Distilled non-alcoholic alcohol and Fever Tree blenders. Focusing on local destinations and ingredients, talented teams at select InterContinental hotels and resorts around the world will create cocktail variations, as well as special food and wine pairing menus, for a unique interpretation and taste journey in each destination.
Customers can recognize personal milestones with a range of anniversary packages. The 75th anniversary package will be available at select hotels and includes a personalized cocktail experience for two; For those seeking unparalleled experiences, InterContinental Diamond Stay packages offer varied and carefully curated luxury moments once in a lifetime at hand-picked InterContinental hotels.
âWe are delighted to toast with our customers, owners, partners and colleagues in celebrating InterContinental Hotels & Resorts and all that this brand stands for – the joy of traveling and the worldliness that comes from experiencing cultures around the world. During a difficult time, it’s important to take the time to celebrate milestones and start having new adventures again wherever we can. The InterContinental brand has been a part of many special moments throughout its 75 year history and continues to be a place of celebration, connection and indulgence, âsaid Jane Mackie, Senior Vice President of IHG , Global marketing for luxury and premium brands. “The next chapter of InterContinental, as we continue to open new doors from Rome to Riyadh, will encompass a new 360-degree approach to the customer experience with new partnerships and innovations.”
âWe are grateful to be part of the 75th anniversary of the InterContinental brand and their goal of shaping the future of responsible travel,â said Michael Mayernik, head of corporate partnerships, Water.org. âThey are committed to changing lives through access to clean water as part of this initiative, giving women hope, healthy children and communities around the world a bright future. “
Defining global luxury travel
The InterContinental brand was created by Juan Trippe, the founder of Pan American Airways, in 1946 with a bold vision to provide luxury accommodation to all corners of the world. Its 75th anniversary is not only a time to look forward to its bright future, but also to recognize the brand’s rich heritage: InterContinental became the leading international hotel chain in the Middle East with the opening of Phenicia in Beirut in 1961; Martin Luther King completed his iconic “I Have A Dream” at the InterContinental The Willard Washington DC in 1963; The InterContinental Shanghai Wonderland was awarded the title of Architectural Wonder and World’s First Career Hotel in 2018, and the InterContinental New York Barclay was the official hotel for the 2021 US Open tennis tournament.
Today, with 206 hotels and over 70 slated to open in the coming years, the vision of bringing luxury travel to emerging and established destinations continues. In the coming months, the brand will open new doors in inspiring places like Barcelona in Spain, Sorrento in Australia, Ras Al Khaimah in the United Arab Emirates, Kaohsiung in Taiwan and Appi Kogen in Japan.
For more information, visit intercontinental.com/75thanniversary.
THE SOURCE: InterContinental Hotels & Resorts press release.