—Volume 1, “Evolution”, will be available nationwide from September 23, 2021—
– Brendan Monaghan, Executive Vice President and Head of Global Brands, Pantheon
NEW YORK, NY, UNITED STATES, September 17, 2021 /EINPresswire.com/ – Grazia USA, the American version of the iconic Italian fashion bible Grazia from Mondadori Group, today announced the launch of its first edition print, titled “Evolution,” a 356-page issue that celebrates three women who were instrumental in orchestrating cultural and societal movements during a rare moment in history: Allyson Felix, Jordan Alexander and Alek Wek.
The issue, in three separate prints, will be published nationwide from September 23, 2021.
This historic start also marks a strategic shift in fashion publishing and the start of a new era for Grazia in the world’s largest and most important fashion market. In addition to the $ 14.99 issue on sale at select North American retailers including Barnes & Noble, the Grazia USA quarterly connects the next-generation luxury consumer to the vast array of wealthy and influential brands that support the launch of the title.
Grazia USA will reach 400,000 people who reside in the country’s top 15 markets and are responsible for 50% of the country’s wealth and luxury spending. This highly curated list represents an immediate community of Grazia USA loving fashion, art, culture, beauty, home, entertainment, design, travel, business, nightlife and more. wines and spirits.
Grazia USA is published under a license agreement with Pantheon Media Group, LLC (PMG).
“For this historic first print edition of Grazia USA, we want to embrace and celebrate America’s next evolution,” said Brendan Monaghan, executive vice president and director of global brands for PMG.
“We showcased the bold new facility that is already shaping the future of our country; and we spotlight the icons of fashion, entertainment, sport and those that will define the cultural and artistic landscape for years to come. Likewise, at PMG, we are reinventing print media for the next generation with a brand that is uniquely a cosmopolitan blend of sophistication, wit and glamor. Grazia may have been born in Italy, but she is a citizen of the world, Grazia USA being the 21st edition in the world.
Mr. Monaghan added, “The brand has tremendous global influence and impact and now meets the strongest luxury market in the world. We introduce this enigmatic and evocative title with an infusion of dynamism to serve what we have found to be an age group that has long been clamoring for someone – or something else – in the fashion market.
The American edition of Grazia, 83, of Mondadori made their digital debut in October 2020 with cover star Kim Kardashian West. Since then, Grazia USA has experienced unprecedented online growth, reaching a peak of 5.2 million monthly active users.
Statistics also show that 50% of Grazia USA’s current digital readers are under the age of 30; 73% identify as women; and over 90 percent of those users don’t read Vogue, Harper’s Bazaar, ELLE or any other luxury fashion title, Monaghan added.
Since launch, PMG has undertaken comprehensive efforts to understand the audience for Grazia USA, tracking reader demographics and delivering a print edition that reflects these users’ demands for expert knowledge and premium journalism.
In addition, as advertisers have become concerned with transparency at all stages of campaigns, PMG’s first party data provides them with a guaranteed audience, ensuring that certain benchmarks in terms of demographic audience performance will be reached.
The first issue of Grazia USA features three female stars, each representing their own fashion, culture and generational influence in America. Nine-time Olympic medalist Allyson Felix will be joined by South Sudanese-British model and designer Alek Wek, hailed for his influence on the perception of beauty in the fashion industry, and singer-songwriter and Canadian actress, Jordan Alexander, an activist who fights for LGBTQ + rights as well as people of color.
In keeping with the luxury-inspired editorial content, Grazia USA also offers a curated list of premium designer advertisers; Tiffany, Dior, Vuitton, Loro Piana, Harry Winston and more.
The story of the cover stars began on social media, the Grazia USA website, and dedicated email newsletters, all to create a contemporary and unique platform.
“Our distribution model offers high-end brands a significant value proposition,” added Tanya Amini, vice president and general manager of Grazia USA.
“As industry competitors go out of print, see declining newsstand sales, outsource content creation to other markets, and experience a decline in their online presence and engagement, Grazia USA represents a bold and elite new offering. Grazia USA is voluminous and committed to excellence in all areas, guaranteeing it an exceptional residence time, a shelf life of several months and a high transmission rate.
Ms. Amini added, “We are excited about the opportunity that the print issue offers to like-minded brands as we offer a dual model of distribution in the marketplace, both offline and online.
In addition to Barnes & Noble stores nationwide, readers will be able to pick up a copy of Grazia USA at high-end retail outlets online at https://www.magazinecafestore.com/products/grazia -usa-magazine, and strategic distribution partners in the United States and Canada. Users can also order copies online at graziamagazine.com/subscribe.
Grazia is the bible of Italian fashion, published by the Mondadori group. For 80 years, Grazia has been keeping pace with changing tastes season after season, style after style. At the pinnacle of quality and design, Grazia is the most accomplished ambassador of the “Made in Italy” brand and is a privileged advertising vehicle for design, fashion and beauty companies. Thanks to its experience, excellence and brand value, Grazia is the first Italian weekly magazine to extend its successful formula abroad with 21 editions worldwide in 23 countries, thus creating the most popular magazine network. market dynamics and the global platform graziamagazine.com.
ABOUT PANTHEON MEDIA GROUP, LLC:
Pantheon Media Group (PMG) is a new generation independent media company bringing one of Europe’s most prestigious fashion magazines to the world’s largest fashion market. PMG is the exclusive publisher of Grazia USA, the latest franchise of the iconic fashion bible, first launched in Italy in 1938. Also focusing on beauty, culture, society, status, fame and luxury, Grazia USA publishes first digitally and later in print, with the release of its first of its 400-page quarterly magazines in 2021. Grazia USA does more than just inform and inspire an educated audience of influential readers: it looks like nothing the fashion industry in the United States has ever seen. We don’t serve the readers, we serve the users. PMG is a 360-degree media company that is ready for the future, expanding storytelling to virtual and augmented reality, video, TV, audio, e-commerce, live events, content brand, innovative advertising solutions and beyond. PMG is headquartered in New York.
Pantheon Media Group