RICHMOND—Governor Ralph Northam has announced that Italian company Veronesi Holding SpA, a leading manufacturer and producer of cold meats, will establish its first production plant in the United States. This investment in Rockingham County will create more than 150 new jobs over the next four years. The company plans to explore the possibility of working with smaller Virginia farms for its US production needs.
Located on 75.8 acres in the County’s Innovation Village, the new facility will be used to age, process and package the company’s products for distribution, increasing its deli and deli customer base in the U.S. market. . Governor Northam and his team met with representatives of the company in Italy during its first international trade and marketing mission in July 2018.
“We are delighted that Veronesi Holding SpA has chosen Virginia, home of nearly 900 international companies, to expand in the United States”, Governor Northam said. “The Commonwealth’s sophisticated infrastructure and world-class transportation network are key assets that attract global companies looking to expand into new markets. We welcome one of Europe’s leading food and beverage companies to Virginia and Rockingham County and look forward to its success in the Commonwealth.
Veronesi Holding SpA is a privately held Italian company headquartered in Verona, Italy, with more than € 3.1 billion in sales in 2020 and 9,000 employees. The company is among the top five fast moving consumer groups in Italy and is the largest vertically integrated poultry and pork producer in the country. Its products range from animal feed to fresh meats and cold cuts. Veronesi has grown thanks to its brands, AIA and Negroni, which are considered the biggest names in Italian agribusiness throughout Europe and the world. Negroni has been a leader in the premium charcuterie market for over a century.
“The new US operation of Veronesi Holding SpA is a substantial addition to the diverse food and beverage processing industry in Virginia and a perfect fit for the Shenandoah Valley,” said Secretary of Commerce and Commerce Brian Ball. “The state-of-the-art facility in Rockingham County will allow the company to build on its centuries-old heritage of high-quality products, and we thank Veronesi for choosing the Commonwealth for this major investment.
“Virginia’s centuries-old agricultural industry is rich and diverse, making the Commonwealth the perfect new home for a business like Veronesi, which has its own long and diverse agricultural history,” Agriculture and Forestry Secretary Bettina Ring said. “Like world-class wines from Virginia and top-notch deli meats from Veronesi, the company and the Commonwealth are indeed a perfect match. I look forward to putting Veronesi in touch with the farmers of Virginia so they can write a new chapter of quality and tradition in their two farming stories.
“This is a very ambitious project for us and it marks an important step for our company”, said Luigi Fasoli, CEO of Veronesi Holding SpA. “We want to open a new chapter in our history and establish in this country our very first production site of charcuterie abroad, offering Americans all our know-how with maximum freshness and quality. It was with great enthusiasm that we chose Virginia, where we found all the necessary ingredients to live our American dream.
The Virginia Economic Development Partnership worked with Rockingham County, the Shenandoah Valley Partnership, and the Port of Virginia to secure this project for Virginia. Based on the company’s planned investment of around $ 100 million and the creation of more than 150 new jobs over the next four years, Governor Northam approved a grant of $ 3.8 million from the Commonwealth’s Opportunity Fund to help Rockingham County with the project. Veronesi Holding is eligible to receive benefits from the Port of Virginia Economic Development and Infrastructure Zone Grants Program, as well as a Large Business Employment Tax Credit for new full-time jobs. created. Funding and services to support the company’s employee training activities will be provided through the Virginia Jobs Investment Program.
“Rockingham County is delighted to be working with Veronesi as the company establishes its agricultural presence in the Shenandoah Valley and Virginia” Rockingham County Supervisory Board Chairman Rick Chandler said. “This new project adds to Rockingham’s diverse agricultural industry, and we are grateful for the investment in our community and over 150 new jobs.”
“The Shenandoah Valley Partnership is extremely pleased to welcome Veronesi to Rockingham County and the Shenandoah Valley,” said the executive director of the Shenandoah Valley partnership, Jay A. Langston, Ph.D.. “His brands have a very high reputation for premium deli meats, so his expectations for a location were just as high. The need for a strong infrastructure for food and beverage is extremely important, especially for the successful launch of an international brand in the United States. Working with the County of Rockingham, we have shown that the depth of our infrastructure at an international level has allowed global success to grow here in the Valley. We are delighted to welcome the company to our international food and beverage business.
“When a global brand like Veronesi Holding SpA decides to build its first American production plant in Virginia, it sends a very positive message about our business climate” Virginia Port Authority CEO and Executive Director Stephen A. Edwards said. “We are ready to work with Veronesi Holding, help grow their business and serve as a gateway for commerce in the United States. This is another example of what a pro-business environment backed by a world-class port can achieve. “
“Thanks to Veronesi Holding for its partnership with the Commonwealth, Shenandoah Valley Partnership and Rockingham County” said Senator Mark Obenshain. “We welcome this new business to the Shenandoah Valley. This project will provide more employment opportunities to our citizens and partnerships with small farms, which will be a huge benefit for our region.
“This is an exciting announcement for the communities of Rockingham County and Harrisonburg,” said delegate Tony Wilt. “Veronesi Holding SpA’s desire to make such a substantial investment right here in the Shenandoah Valley is another testament to the strength of our workforce, the high quality of life we have to offer and the importance of the agricultural industry to our future. Success.”